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Privacy Policy

By accepting this Privacy Policy and our Terms of Use ("Terms of Use"), you expressly consent to our use and disclosure of your personal information in the manner described in this Privacy Policy. This Privacy Policy is incorporated into and subject to the Terms of Use. Difference Lab, Inc., ("we", "us"), which owns and operates the Butter branded web site, mobile web site, and mobile applications (our "Site"), has created this privacy policy (the "Privacy Policy") as part of our commitment to helping our users better understand what information we collect about them and what we may do with that information. The following discloses our information gathering and dissemination practices for our Site. We understand the concerns that you may have about your privacy and respect your right to protect your personal information while online. Our Site, which is a social discovery and community rating service that allows Members to create personal profiles in order to promote their content, rate and meet others and various other services (our Site and such services, collectively, our "Service"). As part of the normal operation of our Service we, therefore, collect and, in some cases, may reveal the information that you provide to us, to other Users, or third party partners. Accordingly, by submitting your photograph and/or any personal information, you thereby waive any privacy expectations you have with respect to our use of your likeness or personal information provided to us in connection with the Service and the Site. If you do not wish to have your picture or information about yourself that you provided viewed by or disclosed to other users, do not use our Service.

1. What this Privacy Policy Covers

This policy covers how Butter treats personal information that Butter collects and receives. As the Butter site is only to be accessed by persons 16 years or older, we do not intend to collect any personal information from children under 16. We receive and store any personal information you enter on our Service or provide to us in any other way. The types of Personal Information collected may include your name, email address, phone number, birthday, Twitter and/or Facebook usernames, use information regarding your use of our Service, and browser information. We automatically receive your location when you use the Service. The Personal Information you provide is used for such purposes as allowing you to set up a user account and profile that can be used to interact with other users through the Service, improving the content of the Service. We may also draw upon this Personal Information in order to adapt the Services of our community to your needs, to research the effectiveness of our network and Services, and to develop new tools for the community. Users may control whether they disclose some of their personal information, including location, from their settings page. This policy does not apply to the practices of companies that Butter does not own or control, or to people that Butter does not employ or manage.

2. Information Collection and Use

Butter gathers certain generic information with respect to customers' use of our Site, such as the number of unique visitors, the frequency with which they visit, the areas on the Site or application that they favor, and location. We only use this type of data in aggregate - that is, we look at the data on a collective basis, in summary form, rather than on an individual basis. This data helps us determine the extent to which our customers use certain parts of our Site and services which, in turn, enables us to make it as appealing as possible. We may also provide statistical information about how our customers collectively use our Site to advertisers, sponsors, and other companies with which we do business. We do this so they, too, can understand how often people use areas of the Site in order for them to provide you with the best possible experience. This statistical information does not contain any personally identifiable information about you or any of our users.

Butter may set and access cookies on your computer and mobile device. A cookie is a small text file containing a unique identification number that is transferred from a web or mobile site to your device so that the site administrator may identify your device and passively track its activities on the site. This unique number identifies your web browser to our computer system. A cookie will not allow a website to learn any Personally Identifiable Information – PII - (such as your real name and address) that you have not otherwise disclosed. Cookies allow us to automatically remember your browser when you visit our site or Service. The use of cookies is an industry standard, and they are currently used by most major web sites. It is possible to adjust your web browser preferences to alert you when a cookie is sent to your hard drive, or to refuse cookies altogether. While we do not require you to use cookies, keep in mind that certain sites and services may not function properly if you set your browser to refuse all cookies.

3. Disclosure Exceptions

Any information given to us shall be stored and managed with our best possible care, and will not be used in any ways to which you have not consented. We will not sell, rent or exchange PII to any other organization or entities, unless the user is first notified and expressly agreed to. Notwithstanding the above, we may indeed disclose personal information if required to do so in response to legal process, such as a court order or subpoena, or when such disclosure is made for establishment or exercise of legal rights or in defending against legal claim or as otherwise required by law, including pursuant to 18 USC Section 2257. And, as we mention above, we may share with aggregated statistical information about the use of Butter, its services and other future services.

4. Minors

If a parent believes that his or her minor child has submitted personal information to us, he or she can contact us via email or postal mail as listed below. We believe that parents should supervise their children's online activities and consider using parental control tools available from online services and software manufacturers that help provide a kid-friendly online environment. These tools can also prevent children from otherwise disclosing online their name, address and other personal information without parental permission.

5. Third Party Sites

Links on this website to third party websites are provided as a convenience to you. Such linked sites are outside our control and responsibility and are not covered by this policy. If you use any such linked sites, you should consult the privacy policies posted on those websites. We may use companies to serve advertisements on some of our pages. These companies and advertisers may place and access their cookies on your computer. Other companies’ use of their cookies is subject to their own privacy policies, not ours. We may use your information or allow advertisers or companies that serve advertisements access to your information to determine which advertisements you will see. This information may include your demographic information, geographic location, what content you access on our site, how you rate such content, language contained in your comments, messages and other information. Our site contains links, including banner and other ads, to other Websites. We are not responsible for the privacy practices or the content of such Websites. Our site may also link to Websites that feature our trademarks and names along with trademarks and names of other companies. You should look at the privacy policy on that co-branded Website, as the co-branded Website may not be under our control. Applications you use or download from our site may contain third party digital rights management systems ("DRMS") which may allow for communication between your software and the third party and utilize security features (e.g., preventing distribution of or access to the applications in the event of unauthorized use). These DRMS are subject to their own license agreements and you agree that we shall not be responsible for any loss or damage of any sort relating to the use of the DRMS or your dealings with such third parties. The applications may also contain DRMS produced by us which allow for communication between the applications you use or download and our systems and which collect information describing your computer system in order to prevent illegal or unauthorized use of the applications. For reasons such as improving member experience and providing customized communications to our users, we may receive information about you from third party sources and our web logs and add it to the information that we have received from you. Web logs automatically record anything a web server sees, which may include e-mail addresses you enter into a form or pages viewed by a user at a particular IP address.

6. Information Sharing

We will not share your PII with third parties, aside from entities that perform services for us, such as fulfilling orders or processing payment, that either are bound to comply with our privacy policy or have privacy policies that protect your information unless you have "opted-in" to such sharing. If you have previously opted-in to such sharing under a prior privacy policy version, you are still considered to have opted-in under this privacy policy. As stated, and whether or not you have opted-in, we may use third parties to accept and process orders for merchandise and products, including software, and such third parties may get access to your personal information for the purposes of providing services or products to you on our behalf. In addition, if you opt-out, we may share that information with third parties who send emails on our behalf so that they do not email you.

However, we may disclose information you provide if required to do so by law or if we have a good faith belief that disclosure is necessary to (1) comply with the law or with legal process served on us; (2) protect and defend our rights or property; or (3) act in an emergency to protect someone's safety. We may request demographic information from you (for example, your age, education level or household income) from time to time. We will not share that information in a manner that identifies you as an individual with any other entity, unless we let you know that at the time of collection or we have your permission. When we share demographic information with third parties, we will give them aggregate information only.

7. Sale of Assets

In the event that Butter is ever sold, acquired, merged, liquidated, reorganized, or otherwise transferred, we reserve the right to transfer our user databases together with any personally identifiable information contained therein, to a third-party acquiring Butter's assets. In the event we do so, we will place a prominent notice of the sale on the homepage of our site, with links to information as to how you can change your privacy preferences.

8. Changes to this Privacy Policy

We may change our privacy policy from time to time by updating the posting, provided however that you will always know what information we gather, how we might use that information and whether we will disclose it to anyone.

Contact Information

If you have questions or concerns regarding this Privacy Policy, please contact us at privacy@getbutter.me. References to Butter in this Privacy Policy refer to Difference Lab, Inc. and its affiliates.